Capital Speed

Posted Sunday March 19, 2006 by Nick Caldwell in |

An especially shiny and unsurprisingly optimistic take on new shifts in globalised capitalist production from BusinessWeek:

Take clothing retailer H&M. Every time it designs a new outfit, the Swedish company can choose on the fly among more than 700 manufacturers worldwide. It looks for the right skills, geographic proximity, and ability to finish the job quickly—and then gets the plant rolling in a matter of hours or days. Or consider Wipro Ltd., the Indian outsourcing firm. It does engineering and design for clients, and in some cases, part of its fee is based on the success of the product it delivers. Customers can keep costs low, until they know they’ve got a hit on their hands. “Our clients are under a lot of pressure to get new products faster into the market. Their core employment isn’t adequate for it, so they’re looking for partners who can do it for them,” says Azim Premji, Wipro’s chairman.

It’s all about speed, you see. Might be time to start reading up on Paul Virilio again.

Your Comments

  1. Catherine Howell writes:

    Posted: 21 03 2006 - 10:58 | Permanent link to this comment

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