Third Birthday

Posted Tuesday November 4, 2008 by The Editors in |

November 4: an auspicious day. One of the most significant presidential elections in recent memory; in Australia, it’s the day of the horse race that “stops a nation” (apparently); and back in 2005, it was the day that Nick decided that writing a blog would be cool and published our first post.

It’s only been three years, but a lot seems to have happened: wars, environmental crises; financial crises; a change of government in Australia; Nick saw the light and moved from academia to web design; Lisa finally finished the PhD; John keeps plugging away at his.

Memes isn’t the sort of blog where we chat about ourselves (not that we are saying there is anything wrong with that), but I think we can take the indulgence occasionally. So, by way of a smug “happy birthday”, here are some statistics that we thought were amusing.

  • Of the more that 12,000 page views in the last two years (it took us a year to discover Google Analytics) the most viewed posting (with about 65% more views than the next most popular) is Forever Young and the Politics of Meaning from June 2006. We have no idea why, but almost every day we receive at least one hit via a search engine looking for something like “forever + young + meaning”. At first we thought someone must have set an assignment on the song, but the hits just continue. Apparently people really like the song, but don’t know what it means. We are happy to provide our opinions.
  • Our biggest single day was back in February 2008, when it seems we were stumbled upon, and over the following four days received more than 200 visits from that site. Thanks guys!

There is a suggestion that blogs are finished, that the increasing corporatisation of the sector and competition from social networking sites has made the blogosphere less the cool frontier it was way back in 2004. We think this is rubbish: Paul Boutin has to include himself and publications like Wired and Valleywag among the “cut-rate journalists and underground marketing campaigns [that] drown out the authentic voices of amateur wordsmiths”. And in any case, this presupposes that all blogs are designed to attract the attention of the likes of Technorati, or have a business plan that includes advertising revenue or international awards.

Memes does not aspire to be one of the 100 most read blogs in the world, nor to be the voice of cultural studies in Australia. Our goals are rather more modest, and as a consequence, we think rather more important. Personally, this blog provides a forum for us to work out ideas that might end up in more formal publications, and a way to offer opinions and insights to our small circle of readers, and to get feedback and comments that we value.

We hope that you enjoy reading our offerings as much as we enjoy writing them. Which means, of course, that sometimes that will be “not at all”. But that’s OK too.

Thanks for visiting.

Nick Caldwell
John Gunders
Lisa Gunders

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