Vale Claude Lévi-Strauss
A short snippet from my thesis:
What I have been talking about here is the opposition of nature and culture, and while a little culture is a good thing—very few of the champions of natural food actually want to eat everything raw, and even the most dedicated blues guitarist will play the most carefully crafted instrument that they can afford—the over-produced or the processed product is to be avoided. As Frith puts it, “the continuing core of rock ideology is that raw sounds are more authentic than cooked sounds” (“Art Versus Technology” 266).
The raw and the cooked: one of the defining dichotomies of popular culture, and a central metaphor in many areas of value creation.